​For a brand to truly be a Performance Brand, it has to be rooted in reality and emotions.
Brand strategy is the blueprint for how you want to shape and share your brand, and how you want people to perceive and think of it.
It also gives you a thoughtful way to focus your efforts in areas that will create the most value for your business – including your website content, marketing activities, and ad campaigns.
We, alteraters, trust in the strategic process of everything we do. Our process begins with a variety of market research (that includes identifying relevance, validation, competition, and market dynamics), design audits, brand positioning, brand architecture and brand messaging.
As an outcome, we make sure you have a solid plan combined with rich content and a design foundation to define what your brand stands for, how you benefit your target audience and why you stand out.
​In a world where customers are increasingly going digital, a well-defined strategy can lead you to unprecedented success. However, digital strategy is not about choosing the right technology; it’s about creating that seamless experience for your customers which makes them purchase your product or service, and come back to you again and again.
That seamless experience is created when technology combines with the powers of UX and Digital Marketing. Technology delivers the right solution, UX elevates that experience while Marketing makes it feel more personal.
This is our approach and the approach that your business should consider while building you next product or service.
​Consistent and precise communication over time drives awareness, engagement, conversion and loyalty.
We’ll design a purpose-driven communications strategy that helps you determine who to talk to, when to talk to them, and how best to reach them while achieving your goals.
​We make content work for your business!
How?
We take a deep dive into your business goals and customers profile to align your content and reach the right audience in the right place:
We research (content audits, persona research, user journey analysis, content gap analysis, competitor research), plan (content mapping to the user journey, SEO strategy, editorial planning, channel distribution), create (content creation, content management, promotion plans), measure (content analysis, optimization)!
Customer experience is still king!
We help you differentiate yourself from your competitors by delivering world-class, delightful customer experience.
We develop a thorough plan to handle customer interactions and provide a consistent customer experience throughout the customer journey. And this is about more than just personalization; it is about removing friction and delivering happiness which requires a mix of technology and content.
​We will help you launch big ideas that win with Outcome-Driven Innovation.
The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities for growth; opportunities that often go undetected when using traditional customer research methods: we first understand your business, and the metrics your customers use to measure value in your market, then we uncover segments of customers that are overserved and underserved enabling your company to pursue opportunities your competitors fail to see.
With an understanding of the customer's unmet needs, your company will be able to better position and improve its existing products (market strategy), fill gaps in its portfolio (product strategy), make impactful investment decisions, and more.
Turn your ideas into a comprehensive and actionable business plan to attract investors, lenders and shareholders.
We help entrepreneurs and startup founders in developing their business plan, from defining the value proposition and business objectives, to identifying strategic assumptions, mapping out a clear action plan, determining financial needs, and creating strategy for growth.
Our approach aims to offer a viable business idea and a reliable document based on precise and accurate forecasts validated by a successful market research which involves learning about the industry, customers, and competitors.

Branding • Packaging

creative services / Branding • Packaging

Branding • Packaging

MISC is an online concept store curating miscellaneous design products from the trendiest cities in the world. It is a meeting point of fashion, lifestyle and home accessories for men, women, and kids. Alterate developed the brand identity, designed the packaging, and set the communication strategy for the relaunch.

Branding • Packaging • Social Media Content Creation

creative services / Branding • Packaging • Social Media Content Creation

Branding • Packaging • Social Media Content Creation

Le Fun Chic is a new fresh and young fashion apparel retailer in the Middle East. Alterate was asked to develop the full identity of the clothing brand, from brand naming to brand identity and online presence.
The brand we created embodies the elegance, modernism and playfulness of the clothing collections.
The visual identity includes a minimal logotype combined with a bold holographic color palette against a contrasting black or white background showcasing the unique pieces and collections.
The overall look and feel reflects the fashionable aspect of the business to portray loyalty and trust towards new customers. Le Fun Chic is a brand that speaks to modern women looking for a new way to dress that reflects their unique personality.

Marketing Strategy • Content Creation • Social Media Marketing & Management • PPC Advertising • Website UX/UI • Website Development

creative services / Marketing Strategy • Content Creation • Social Media Marketing & Management • PPC Advertising • Website UX/UI • Website Development

Marketing Strategy • Content Creation • Social Media Marketing & Management • PPC Advertising • Website UX/UI • Website Development

Boba Boo is a bubble tea shop in Doha, Qatar, that serves a wide range of delicious boba drinks and tasty ice cream and desserts. Boba Boo created a cool, fun hangout place for family and friends.
Our work was to develop the marketing strategy, and social media presence, design and develop the website, and implement paid ads.
Our aim was to leverage Boba Boo’s digital channels in the best possible way. Hence, we conducted competitive research of the international and national bubble tea industries on all online platforms. In addition, we studied the content to better understand what is effective on social media and what our audience would like to see.
After extensive research, and based on the facts we analyzed, we opted for a fun and colorful direction for the website and social channels to portray the happy experience that the brand promises to deliver through their flavorful treats and warm service. We also made sure to always use all the latest trends on social platforms, whether in stories, reels, posts, or activations, to engage our audience and to attract new ones.

Branding • Website UX/UI • Website Development • Social Media Content Creation • Social Media Management

creative services / Branding • Website UX/UI • Website Development • Social Media Content Creation • Social Media Management

Branding • Website UX/UI • Website Development • Social Media Content Creation • Social Media Management

Dubisa is an online platform to apply for the UAE visa.
From the brand creation, to naming, brand identity, UX/UI, website development, communication strategy, and social media content creation, Alterate built the brand from A to Z.
Our approach was to provide and communicate a seamless customer experience by designing and developing a fast and easy-to-use website through simplified and straight-to-the-point steps.

Branding • Website UX/UI• Content Creation • Social Media Marketing & Management • PPC Advertising

creative services / Branding • Website UX/UI• Content Creation • Social Media Marketing & Management • PPC Advertising

Branding • Website UX/UI• Content Creation • Social Media Marketing & Management • PPC Advertising

Branding • Website UX/UI• Content Creation • Social Media Marketing & Management

creative services / Branding • Website UX/UI• Content Creation • Social Media Marketing & Management

Branding • Website UX/UI• Content Creation • Social Media Marketing & Management

Branding • Website UX/UI • Website Development

creative services / Branding • Website UX/UI • Website Development

Branding • Website UX/UI • Website Development

Branding • Packaging • Website UX/UI • Website Development • Social Media Content Creation • Social Media Management

creative services / Branding • Packaging • Website UX/UI • Website Development • Social Media Content Creation • Social Media Management

Branding • Packaging • Website UX/UI • Website Development • Social Media Content Creation • Social Media Management

App UX/UI • Social Media Content Creation • Social Media Management

creative services / App UX/UI • Social Media Content Creation • Social Media Management

App UX/UI • Social Media Content Creation • Social Media Management

Branding • Packaging • Website UX/UI • Content Creation • Social Media Marketing & Management

creative services / Branding • Packaging • Website UX/UI • Content Creation • Social Media Marketing & Management

Branding • Packaging • Website UX/UI • Content Creation • Social Media Marketing & Management

Branding • Packaging • Social Media Content Creation • Social Media Management

creative services / Branding • Packaging • Social Media Content Creation • Social Media Management

Branding • Packaging • Social Media Content Creation • Social Media Management

Branding

creative services / Branding

Branding

Branding

creative services / Branding

Branding

Branding

creative services / Branding

Branding

We rule the Digital world!
Inbound marketing refers to the ​overarching marketing strategy that draws in qualified leads.
We help you ​build a solid foundation to raise brand awareness, generate new leads and grow revenue better, faster, by informing, educating and delighting prospects with informational content and helpful service.
​PPC advertising is a great way for driving traffic to your website without having to pay extortionate costs.
PPC includes Paid Search Advertising, Remarketing, Display Advertising, and Video Advertising. And as its name suggests, you only pay when someone actually reaches your website.
Our level of knowledge and experience in the field will help you achieve the results you are looking for in terms of lead generation, conversions and sales​!​
​Boost your brand visibility and share your unique brand story across online channels!
We provide Social Media Marketing and Advertising services (from original content creation, to social media calendar planning and development, community management, advertising, and performance analysis) to help you grow your business’ brand awareness, build relationships and engagement, and increase your website exposure, traffic and conversions.
​SEO is the best way to achieve the glory spots on the search engines! We put a huge focus on keyword research and use only the best technical expertise and content creation strategies to ensure your website is optimized for discovery in search engines.
​A lead is a potential customer and a potential sale. The more leads you acquire, the more opportunities your business has for converting those leads into real sales and hopefully loyal clientele.
We work with you to build a robust and streamlined lead conversion process to increase advertising clicks, conversions, sales and boost your ROI.
​A CRM tool is a simple interface for data collection that helps you not only communicate with your customers in an automated and scalable way, but most importantly learn about your customers' profile, purchasing history, behavior, and preferences, which allow you to better anticipate their needs, and as a result, fulfill them!
We help you develop and implement an effective CRM strategy that results in building a relationship with your customers which in turn creates loyalty, customer retention, and increased profits for your business.
In the emerging global economy, Ecommerce has increasingly become a vital component of a business strategy for the business expansion and growth.
Our Ecommerce solutions help you automate your business allowing you to sell your brand, products and services anywhere in the world seamlessly!
​Developing a mobile App for your business can offer valuable marketing opportunities and unlock market reach!
We help you design and develop a successful mobile application for your business that will strengthen customer engagement and transform your brand's experience, enabling you to remain ahead of customer expectation through the delivery of prompt communication and unique customer experience.
​Our smart home automation and security management solution is the first of its kind!
It helps inhabitants manage their home systems (door locks, domestic appliances, heating thermostats, sensors, lighting, speakers, etc.) using Artificial Intelligence (AI).
Contact us for a demo.
X